Position: Director of Marketing & Membership
It didnít take long for Laura Decker to decide that Deering Bay Yacht & Country Club would be the perfect place for her to work. The second she drove through Deering Bayís gates for her interview, she was in awe of the natural beauty around her and knew that this ideal setting was exactly where she wanted to be.
Gorgeous scenery and tall palm trees have been a constant part of Lauraís career. Deering Bayís Director of Marketing and Membership has had extensive experience in the resort industry, particularly in the membership sector. She has more than 20 years of experience, including a position as the Senior Enrollment Manager at the Ocean Reef Club in Key Largo, a title she held for more than 10 years. Decker hopes to use her past experience to help strengthen club communication with members, boost membership, and increase the attendance of current members at events. Although every day brings a new and different challenge, Laura finds this to be her favorite aspect of the job.
Laura Decker is originally from Minnesota, though she has been living in Florida since she was 19 years old. She has lived in Winter Park, Fort Lauderdale and Key Largo, before finally settling down in Palmetto Bay.
As part of her plan to strengthen Club communication, Laura wants to keep members updated about Deering Bayís vast calendar of events, and keep members up-to-date about weekly Club happenings. She feels one of the Clubís major assests is a close membership and she plans to work to enhance that feature.
At the same time, Laura Decker would love to see more community awareness of Deering Bay throughout the surrounding neighborhoods.
According to Laura, ďItís a common misconception that one must live in Deering Bay to be part of the membership.Ē In fact, approximately 50% of the current membership lives outside the gates. She also aims to partner with different community organizations by utilizing Club assets to mutually benefit the Club and outside organizations. She wants to be the host site for select charity golf events, lectures and/or relevant community fundraising events.